Dodo was looking for a new creative direction for their Insurance and Power & Gas sections. The only thing I had to keep was the Dodo and reference to the driving experience. With the Driving experience pitch I decided to use characters with exagerated expressions to get attention when used in promotional collateral. I wrote the copy and headlines for this pitch as well as design.

 

With the Power & Gas part of the pitch I produced a few concepts using minimal text and simple concepts all of which would work. These are all EDMs